Every creative remembers how it performed
One shoot, three edits. Each edit keeps its own results, so everyone sees which one works.
| Ver. | Video | ROAS | CPA | Status |
|---|---|---|---|---|
| v1 | final_final_OLD.mp4 | 1.7x | $24.10 | Paused |
| v2 | FINAL_v2_REAL.mp4 | 2.6x | $16.80 | Fatigued |
| v3 | NEW_SEASON_edit_v3.mp4 | 3.4x | $12.90 | Winner |
| v4 | v3_refresh_DRAFT.mp4 | -- | -- | New |
Example with placeholder files and made-up numbers. Version tracking is in pilot.In pilot
Inside the app
Three screens from the KRYPHS app, shown with an example workspace. Each one plays once, then stays as it ends.
Every request sits in a column that says where it stands, from New to Approved. When a card moves on, the counts follow.
PRODUCTION
Production board
Every creative has its own path. Keep the next step clear.
A single place to move your creative forward.
Founder story · 30s
Product demo · 9:16
Restock teaser · 12s
Gift set reveal
Spring commute · 20s
Founder story · 30s
Back to school · 15s
Hook test #6
Pantry ad · 15s
Duo sneakers · 20s
UGC hook test #5
Unboxing reel
Winter offer · 15s
Sale countdown · 9:16
Launch film · 30s
Hook test #4 · 9:16
Gift guide · 30s
Bundle offer · 15s
Morning ritual · 20s
Product demo · 45s
Hook cut · 12s
Lifestyle edit
Subtitle fixes
Launch film · 30s
Back-in-stock · 10s
Welcome offer · 20s
Spring launch · 30s
Clearance · 9:16
The KRYPHS app, shown with an example workspace and made-up data. Version tags (v1 to v4) are in pilot.In pilot
A request starts as a short form: the type, a name, the product, a hook and the audience. Save it and it joins the list.
REQUEST WORKSPACE
Requests
Turn a clear brief into work your team can act on.
Requests
147 records148 records
Create · Request
Request type
Request name
Product
Campaign (Optional)
Hook
Audience
The KRYPHS app, shown with an example workspace and made-up data. The list, the form and every name in it are made up.
Upload a video, give it a clear name and a note, and it lands in Clips & content, ready to attach to a request.
Clips & content
Upload video
Add videos to Clips & Content at any time. Give each video a clear name and an optional note, then attach it from an eligible request.
Brand
Note
Video duration (seconds)
Video name
File
Clips & content
86 records87 records
The KRYPHS app, shown with an example workspace and made-up data. The clips, brands and file names are made up.
Connect. Link. Refresh.
In pilot means it works today, and our first pilot agencies will test it.
Connect
Plug in Google Drive. Your files stay where they are. Then connect your Meta and TikTok ad accounts through their official APIs.In pilot
| Source | Status |
|---|---|
| Google Drive | Connected |
| Meta Ads | In pilot |
| TikTok Ads | In pilot |
| Google Ads | Coming next |
Link
Every video is linked to the campaigns it ran in.In pilot ROAS, CPA, CTR, hook rate and more come in automatically for the platforms you connect.
- ROAS 3.4x
- CTR 1.5%
- CPA $12.90
- Hook 31%
Refresh
Brief the editor inside the platform. Find winners with the AI assistant and track every refreshed version.In pilot
- Video
- NEW_SEASON_edit_v3.mp4
- Why
- Frequency rising, CTR falling this week
- Make
- 2 new hooks, same body
- Raw files
- RAW_cam_A_0412.mov · RAW_cam_B_0412.mov · broll_city_03.mov
Pulled for every creative, on the platforms you connect
- Spend
- ROAS
- CPA
- CTR
- CPM
- Hook rate
- Hold rate
- Frequency
- Purchases
Your content team and your media buyers don't speak the same language
Editors never see which videos won. Buyers can't find the files they need. Everything in between lives in chat threads, Drive links and screenshots, so briefs get lost and winners wait.
Content team asks
- “Which of my videos actually worked?”
- “What should I edit next?”
- “Did anyone launch my v3?”
Lost in between
- WhatsApp threads
- Drive links
- Screenshots
- Voice notes
Media buyers ask
- “Where's the raw file of this winner?”
- “Is this the new cut or the old one?”
- “I need 3 new hooks by tomorrow.”
Ask your creative library anything
Type a question in plain words. The assistant searches every video, campaign and metric, then tells you what to refresh next. Included in the Growth and Scale plans.In pilot
Found 4 videos. The strongest one is starting to fatigue:
NEW_SEASON_edit_v3.mp4
Frequency rising, CTR falling this week
Want me to send the editor a refresh brief with the raw files attached?
Example conversation with placeholder files, for illustration.
2 videos show signs of fatigue. The bigger risk is your best performer:
NEW_SEASON_edit_v3.mp4
Frequency rising, CTR falling this week
FINAL_v2_REAL.mp4 is next. Want a refresh brief for both?
Your best TikTok video is this one:
hook3_USE_THIS.mp4
It was cut from 3 raw files in Drive › New Season › Raw: RAW_cam_A_0412.mov, RAW_cam_B_0412.mov and broll_city_03.mov.
Same footage, different edit. v3 is ahead on both:
v3 also keeps more viewers past the first seconds.
Refresh your best performer before it fatigues:
- 3 new openers on the same footage, same payoff
- A short Reels cut of the strongest scene
- v2 captions re-tested on TikTok with the v3 grade
A normal week, done two ways
| Task | Today | With KRYPHS |
|---|---|---|
| Find last quarter's winner | Dig through Drive, ask around | Ask the AI assistant, open itIn pilot |
| New or already refreshed? | Guess from file names | Version history on every videoIn pilot |
| Brief the editor | WhatsApp threads and screenshots | Brief attached to the video |
| Check performance | Match ads manager by hand | ROAS, CPA, CTR and hook rate on every video, for the platforms you connect |
| Find the raw footage | Re-shoot if it's lost | Raw files linked to every edit |
Questions agencies ask
We'll just hire someone to organize the Drive.
A person can sort folders. They can't keep live ROAS, CPA, CTR and hook rate on every video for each ad platform you connect, every day, and they'll cost you a salary every month.
We already use an analytics tool.
Analytics shows the numbers. KRYPHS connects those numbers to the raw files and to the editor who refreshes them, in one place.
My team is used to Google Drive.
Drive stays. We connect to it. During the pilot, we migrate and tag your existing library for you.In pilot
Is it safe to connect our ad accounts?
We connect to Meta and TikTok only through their official APIs, with the permissions you approve. Access is read-only: KRYPHS never edits, pauses or launches your ads. You choose which ad accounts and Drive folders it sees, and you can disconnect at any time. That's in pilot, like the connections themselves.
Try it free for 14 days. We handle the setup.
A free 14-day pilot with done-for-you onboarding.